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  • Shop
    • New Arrivals
    • Preorders
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      • The Essentials
      • The Atelier
      • Adventurer Apparel
      • Blair Imani x Elhoffer
      • Digital Daywear
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      • Galactic
      • Heroes & Villains
      • Interstellar
      • Kids
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      • Capes & Shrugs
      • Dresses & Tunics
      • Tops
      • Crop Tops
      • Knit Shells
      • Knit Cardigans
      • Pants & Shorts
      • Skirts
      • Unisex
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The Most Magical Apparel on Earth

from zero to fabulous: Just like that

A whimsical wardrobe awaits you in our beloved Fairytale Collection. Dress to inspire your inner muse or bring smiles to the children around you, our magical and stylish pieces will brighten any kingdom.

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    Fairytale Apparel

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    Secret Wizard Unisex Knit Jacket
    Secret Wizard Unisex Knit Jacket
    $195.00
    Quick view
    Ashley, a fair skinned size large model, wears a long black sleeveless wrap dress. She also has a blonde and pink wig, and black crown on. She stands in front of a pink and white ombre rose wall.
    Krystina, a size small dark skinned model, wears a long black sleeveless maxi wrap dress with cape. Her hands are on her hips and she wears big hoop earrings.
    Goddess of Art Wrap Dress - Black
    $650.00
    Quick view
    Goddess of Art Wrap Dress - Mykonos Blue
    Goddess of Art Wrap Dress - Mykonos Blue
    $650.00
    Quick view
    Krystina (a dark skinned size small model with long dark twist braids) wears the scoop neck sleeveless spandex knee length dress. The right half of the dress is a blue alcohol ink swirl pattern and the left half of the dress is a hot pink alcohol ink swirl pattern.
    Make It Pink & Blue Knee Length Dress
    $165.00
    Quick view
    Susan (a medium fair size extra small model with dark hair with a purple ombre) wears the purple velvet floor length dress. It has a boatneck neckline and extra long flowing sleeves that fall to ankle length.
    Dawn (a medium dark skinned size 3X model with burgundy hair) wears the purple velvet floor length dress with her hands in the pockets. It has a boatneck neckline and extra long flowing sleeves that fall to ankle length.
    Elhoffer Atelier Velvet Princess Gown - Cosmic Purple
    $750.00
    Quick view
    Dawn, a medium-dark skinned 3X model with maroon ombre hair, models the mock turtle necked, mint green Jes crop top. She has paired it with our black knit skirt.
    Lynsi, a dark haired and dark skinned size L model, pairs the mint green, mock turtleneck, sleeveless crop top with heathered grey leggings.
    Essential Jes Crop Top - Princess Green
    $85.00
    Quick view
    Dawn, a medium-dark skinned size 3X model with maroon ombre hair, models the mint green Yasmin puff style pants. She has paired it with a beige stone Susan crop and black flats. Her left hand rests at the opening of the pants pocket.
    Essential Yasmin Pants - Princess Green
    $180.00
    Quick view
    Angel, a dark haired, light skinned, size 4XL model, wears the white shawl cape with blue trim. She models in front of a white windowed wall.
    Morgana, a dark haired, light skinned, size XS model, wears the white shawl cape with blue trim. She models in front of a white windowed wall.
    Winged Steed Shawl Cape
    $175.00
    Quick view
    Russian Princess Cape Sleeve Top
    Russian Princess Cape Sleeve Top
    $120.00
    Quick view
    - Toy Maker Tunic - Pink
    Toy Maker Tunic - Pink
    $400.00

    Shop Similar Collections

    Digital Daywear Apparel

    Frightening & Spoopy Fashion

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    Devan pairs the gray cropped cardigan with our black high waisted leggings.
    Tas is modeling the 2X cropped cardigan. She has a 48” Bust, 39” Waist, 49” Hip and is 5’6”.
    Elvish Hero Cape Sleeve Cardigan
    $120.00
    Quick view
    Companion Heart Knit Skirt
    Companion Heart Knit Skirt
    $120.00

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    New
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    Alyssa, a medium skinned size medium model with long dark hair, wears a low scoop neckline sleeveless crop top with black foldover binding at the neck and armholes, wide shoulder straps, fitted throughout the body, and ending at the natural waist in our bright, almost neon, showtime green.
    Sarah, a fair skinned size XL model with long blonde hair, wears a low scoop neckline sleeveless crop top with black foldover binding at the neck and armholes, wide shoulder straps, fitted throughout the body, and ending at the natural waist, in our bright, almost neon, showtime green.
    Essential Buffy Crop Top - Showtime Green
    $95.00
    New
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    Cori, a medium skinned size 2XL model with brunette and blonde ombre hair, wears a black an oversized open-front loose knit shrug sweater with armoles that give the illusion of long sleeves. This one has a beautiful knit leaf pattern all over it.
    Amy, a fair skinned size small model with short dark hair, wears a black an oversized open-front loose knit shrug sweater with armoles that give the illusion of long sleeves. This one has a beautiful knit leaf pattern all over it.
    Fellowship Shawl Dolman Shrug - Wraith Black
    $195.00
    New
    Quick view
    Sarah, a fair skinned size XL model with long blonde hair, wears a high-waisted knee length full skirt with a fitted matching waistband encased with elastic in our showtime stripe. The Showtime Stripe Print is a thick 2" tall black and white striped print with stripes draped horizontal across the body.
    Sarah, a fair skinned size XL model with long blonde hair, wears a high-waisted knee length full skirt with a fitted matching waistband encased with elastic in our showtime stripe. The Showtime Stripe Print is a thick 2
    Essential Julie Skirt - Showtime Stripe
    $135.00
    Quick view
    Alyssa, a medium skinned size medium model with long dark hair, wears a high waisted knit wiggle skirt with thick black and white vertical stripes.
    Dawn, a medium-dark skinned 3X model with long brown hair, wears a high waisted knit wiggle skirt with thick black and white vertical stripes paired with it's cardigan match.
    It's Showtime Pencil Skirt
    $120.00
    Quick view
    Cori, a medium skinned size 2XL model with brunette and blonde ombre hair, wears a long sleeved button front cropped cardigan with a low scooped neckline. The cardigan has black and white thick vertical stripes and lime green buttons that pair perfectly with the showtime green Julie skirt she also wears.
    Dawn, a medium-dark skinned 3X model with long brown hair, wears a long sleeved button front cropped cardigan with a low scooped neckline. The cardigan has black and white thick vertical stripes and lime green buttons. She has paired it with the matching pencil skirt.
    It's Showtime Cardigan
    $130.00
    Quick view
    Chloe, a fair skinned model with ginger hair, wears the XS sleeveless, high necked crop top. The crop top has white stars and moons on a black background. She pairs it with white shorts and stands in front of a white windows.
    Lynsi, a dark haired, dark skinned, size large model, wears the black with white moon and stars patterned sleeveless high necked knit crop top. She pairs it with matching knit shorts with a black waistband and white waist tie, the bottoms from our Starry Witch Loungewear set and stands in front of a white windows.
    Essential Susan Crop Top - Starry Witch
    $85.00
    Quick view
    Essential Starry Witch Poncho
    Essential Starry Witch Poncho
    $190.00
    Quick view
    Essential Starry Witch Lounge Set
    Essential Starry Witch Lounge Set
    $200.00
    Quick view
    Essential Secret Society Cover Up
    Essential Secret Society Cover Up
    $180.00

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